The Production
Production - Getting the film made.
EON Productions are the company behind James Bond 'Skyfall', they are partly owned by the media conglomerate Sony Corporation This is because Danjaq hold copyright trademarks for the Bond films and 50% of Danjaq is owned by United Artists -a film distribution company, which is owned by MGM, which overall is owned by Sony Pictures Entertainment.
The production of Skyfall was suspended throughout 2010 because of MGM's financial troubles. They resumed pre-production following MGM's exit from bankruptcy on 21 December 2010 and, in January 2011, the film was officially given a release date of 9 November 2012 by MGM and the Broccoli family, with production scheduled to start in late 2011.
Skyfall is the first movie in the Bond franchise to be shot digitally, being the first production to have used ALEXA Studio cameras, which were supplied - along with ALEXA Plus and M models - by ARRI Media.The filming of Skyfall took 128 days, starting on the 7th November 2011 in and around London. Other shooting locations being the UK, China, India, Turkey and Japan.
The estimated budget for Skyfall being $150 million, decreased from the 'Quantum of Solace' budget of $200 million.However it grossed over $1 billion. Skyfall made the decision to film for IMAX, making Skyfall the first Bond movie to be filmed for IMAX which proved to be highly successful. Skyfall was the best international non-summer/non-holiday opening in IMAX history.
Marketing and Distribution
Marketing - Getting the film known and advertised to the consumers.
Distribution - Making the the film available to the consumer.
Around $75,000,000 was spent on the marketing of Skyfall. However, with the investors paying millions for the privilege to be advertised in a Bond film - as well as being able to use Daniel Craig to act in their Bond-like campaigns - means that a lot of the money for the marketing was paid for by the investors money.
From Tom Ford, Omega watches, Sony gadgets, and beautiful fast cars like Audi and Aston Martins; to James Bond's choice of drink adding to the product placement with Heineken - after they paid over £28million for the privilege - and Coke Zero. Even London Olympics 2012 opening ceremony – an advertising stunt that didn't have Skyfall's name anywhere on it, but raised awareness of the agent's return in the new film to a global audience of a billion.
Coke Zero decided to use a Guerrilla Marketing technique, to advertise both Skyfall and Coke Zero; in this experiential stunt, Coke Zero challenged unsuspecting train passengers to unlock the 007 in them. Their prize was a chance to win exclusive tickets for Skyfall.
However, the tickets weren't easy to win with only 70 seconds to get to the right platform and win. People were pulling out all the stops, as Coke Zero's secret agents had to dodge
everything from a fake ex-girlfriend, to stall holders knocking over oranges.
Overall this guerrilla marketing stunt was extremely successful. Everything from the initial violinist who triggered the experience with the classic Bond theme, to the glass window handlers.
Synergy - When multiple different companies come together to promote one thing.
Visit Britain partnered with Skyfall launched a film tourism ad. The 'Bond is GREAT Britain' ad was out in cinemas around the world to show there was no better time to visit Britain, home of James Bond.
Coke Zero and Heineken doing similar advertising on their packaging. Which sub-consciously makes you want to buy it, especially if you like the Bond franchise and theres a competition to win tickets to see Skyfall if you buy it - like Heineken.
Soundtrack synergy
In October 2012 Adele had confirmed she had written and recorded the Skyfall's theme song with Paul Epworth, as well as posting the cover for the Skyfall sheet music on Twitter,
The Skyfall soundtrack was released on the 29th October 2012 in the UK and 6th November 2012 in the US. The fact that Adele was doing the theme song encouraged people to watch the film and buy the soundtrack - increasing Skyfall profits. Skyfalls soundtrack was released on Sony's record label this is cross media convergence.
Skyfall's marketing posters also encouraged people to watch the film causing a stir with all the well know people in it.
Daniel Craig and a few more of the well known cast also appeared on chat shows to promoted the new Bond film, speaking about their experiences of on set and other actors, saying what the film is about and increasing the knowledge of the film and advertising it to an audience they may not have appealed to.
Exchange and Consumption
Exchange / consumption : Where the consumer watches the film and consumers.
Skyfall was the number 1 film at the box office in 2012, with a box office gross of £102.8 million in the UK. It was shown at 587 cinemas in the UK on its opening weekend - which is a large amount considering there is only 750 cinemas in the UK, receiving £20.2 million on its opening weekend, just in the UK.Skyfall in IMAX took $3.5 million in 79 locations over 15 territories, averaging $45,000 per screen.
In the US the domestic gross for Skyfall was $304,360,277, releasing in 3,526 cinemas.
The overall worldwide gross for Skyfall being $1,108,561,013, putting Skyfall in the 8th position for the largest worldwide grosses, compared to Casino Royale's 86th place and Quantum of Solace's 92nd.
